Customer‐focused and service‐focused orientation in organizational structures
نویسندگان
چکیده
منابع مشابه
Customer-focused and Service-focused Orientation in Organizational Structures
Purpose of this paper The paper provides a better understanding of the interrelatedness of customer and service orientations in the organizational structures of capital goods manufacturing companies. Design/methodology/approach A qualitative, multi-case research design was employed using 36 European capital goods manufacturing companies. Findings This article explored four different patterns of...
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ژورنال
عنوان ژورنال: Journal of Business & Industrial Marketing
سال: 2012
ISSN: 0885-8624
DOI: 10.1108/08858621211257293